It’s never too early to start preparing for your next trade show, and that means getting together a press kit that’s both informative and attention grabbing. With printed materials, you know you’ll need to factor time for production into your s...
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Press releases continue to be a viable way to keep the media and specific industries informed while getting journalists interested in writing about your company – but not all press releases are created equal. Top reporters receive hundreds of pr...
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In our last blog we discussed the difference between marketing and public relations, which truly boils down to marketing focusing on products and services while PR concentrates on relationships and attitudes. With both of these areas changing rapid...
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In today’s ever-changing world of new technologies and continuous innovation, it is safe to say the once fine-line between marketing and public relations has been somewhat blurred over time. Thanks to new forms of marketing that have emerged throug...
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Great media coverage is a blessing for businesses, especially for startups and SMBs. Positive press can significantly boost your sales, aid company growth, and help build long-term recognition and success. While traditional media (television, radio ...
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