Barbara Wichmann, ARTÉMIA’s founder and CEO, takes a decidedly international approach, something she credits to living in the Netherlands during her formative years. The country’s commitment to an ecological way of life, innovation oriented attitude and its multicultural population shaped her core values of sustainability and diversity.
These have served her — and ARTÉMIA — well as we navigate today’s dynamic, global markets. The agency stays true to its global focus by incorporating localization services in its offerings, thus ensuring that all content is culturally relevant – in the US and abroad.
After receiving her bachelor’s degree in the Netherlands, Barbara earned a master’s degree in the U.S. She worked internationally as a consultant before founding ARTÉMIA as a women’s business enterprise (WBE) in 1995. In both capacities, she developed and executed strategic communications and marketing as well as VIP partnership development campaigns for clients on multiple continents.
Barbara has won coverage for her clients in such media outlets as ABC World News Tonight, CBS MarketWatch, CNN Headline News, CNBC, Good Morning America, National Public Radio, Univision/Telefutura, the New York Times, USA Today, the Washington Post, the Wall Street Journal, Bloomberg News, the Chicago Tribune, the Los Angeles Times, the San Francisco Chronicle, sfgate.com, San Jose Mercury News, Sunset Magazine, along with major international media such as Le Figaro, Marie Claire, Der Stern, Wired Germany, Brigitte, FAZ.
She continues to prioritize diversity in the areas of public outreach, corporate diversity and inclusion, strategic sourcing and recruiting as well as national advertising and in-language marketing.Besides heading ARTÉMIA, Barbara chairs the Northern California Leadership Forum for the WBENC RPO, WBEC-Pacific (formerly AstraWomen’s Business Alliance), as well as served as the most recent Chair of the Small Business Leadership Forum of Quest Forum. She currently serves on the Business Advisory Board of Toolworks, San Francisco Based social enterprise. In addition, she lectures regularly on sustainability and other issues and is a frequent contributor to MBE magazine.
Barbara has also completed such prestigious executive training programsas: UCLA’s Anderson School of Management MDE Training, WBENC-Tuck Executive Training at Dartmouth, the CVS-RWU MBE Executive Training, and the AT&T -JFK University’s Growth Acceleration Program.