Expert Insights

Strategic thinking for a complex world

Stay ahead with perspectives that matter. From industry trends to communication best practices, our experts share actionable insights to help you lead confidently, communicate clearly, and make informed decisions in high-stakes environments.

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Founder’s Guide: Should You Expand to the U.S. or Grow Your Domestic Market First?

For international startups, U.S. expansion can offer significant growth potential, but a larger market does not automatically mean it is the right next move. These eight questions can help founders
Healthcare worker holding a patient’s hand at the bedside.

Expert Analysis: Healthcare Stakeholder Risk Index

ARTÉMIA’s Healthcare Stakeholder Risk Index examines where pressure is building across access, affordability, care delivery and healthcare technology.
Startup team gathered around a desk reviewing data on a laptop.

Seed vs. Series A: What 2,258 Funding Rounds Reveal

ARTEMIA analyzed 2,258 Seed and Series A funding rounds to uncover trends in round size, headcount, industries, AI and startup hubs.
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TechCrunch Disrupt 2026: What the Agenda Means for Startup Communications

TechCrunch Disrupt 2026 will spotlight scaling, physical AI, digital finance and infrastructure. Here is what those trends mean for startup communications strategy.
Marketing and communications team meeting in a conference room as a woman presents to colleagues.

When Fractional Marketing and Communications Support Makes Sense for Startups

Learn when fractional marketing and communications support can help startups add strategic expertise, bridge hiring gaps and scale without committing to a full-time hire too early.
Orange utility work warning sign displayed against a blue sky.

Expert Analysis: Utilities Stakeholder Risk Index

ARTÉMIA’s Utilities Stakeholder Risk Index tracks the stakeholder pressures shaping utility communications, regulation, infrastructure decisions and public trust.
Cost of Miscommunication: Colleagues discussing business failure

How much has ineffective communication cost your company?

Poor communication comes at a cost. See what the latest research reveals and use our calculator to estimate your organization’s annual communication cost exposure.
Doctor app dashboard

Medtech Commercialization: What it Takes to Beat the Odds

Learn how strategic planning and clear communication reduce risks in medtech commercialization, and discover what drives success.
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Why Every Startup Needs a Crisis Communications Plan

Most startups lack a crisis communications plan — and that gap can turn manageable issues into major setbacks. Founders often assume they’ll figure it out in the moment, but without