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Expert Insights

Strategic thinking for a complex world

Stay ahead with perspectives that matter. From industry trends to communication best practices, our experts share actionable insights to help you lead confidently, communicate clearly, and make informed decisions in high-stakes environments.

Marketing for AI Startups

Marketing in the Age of AI: Turning the Code Red into Competitive Advantage

Discover how AI startups can stand out in a crowded market with marketing strategies that emphasize real consumer value, organic growth and sustainable innovation — lessons inspired by OpenAI’s recent
Municipal official speaking into a microphone during a formal council meeting with charts and documents on the table illustrating CAP scaling for municipalities in a multi-stakeholder governance setting.

A Lesson on CAP Scaling for Small and Medium Municipalities

Learn how CAP scaling helps small and medium municipalities improve planning, resource allocation, and long-term community resilience with practical, actionable insights.

Marketing Strategies for Startups and Emerging Tech in the Age of “Rage Bait”

In late October, Cluely founder Roy Lee made headlines at TechCrunch Disrupt 2025 after telling a crowd that startups and emerging tech “have to be extreme” in order to stand

How Startups Can Become Contract-Ready Partners for Utilities

Utilities are actively seeking innovative solutions for energy storage, distribution, grid resilience, and sustainability. Technology startups that hope to partner with them need to ensure they are “contract-ready.” Understanding the

The Welcome to Las Vegas sign is shown to illustrate first-time exhibitor tips for CES 2026

CES 2026: 10 Things First-Time Exhibitors Need to Know

Embedded finance is now baseline, not breakthrough. Fintechs must decide whether to own the customer or own the rails.
Drone Safety in Emergency Response

Creating Safer Skies through Community Engagement and Drone Education

This article is part of a collaboration between ARTÉMIA Communications and Birds Eye Aerial Drones to help emergency managers and public safety officials educate their communities on safe, legal drone

Embedded Finance and the Future of Fintech Differentiation

Embedded finance is now baseline, not breakthrough. Fintechs must decide whether to own the customer or own the rails.

Why Every Startup Needs a Crisis Communications Plan

Most startups lack a crisis communications plan — and that gap can turn manageable issues into major setbacks. Founders often assume they’ll figure it out in the moment, but without
Digital Divide: A person sees a white inscription on a black smartphone display that holds in his hand. No signal

Understanding the Digital Divide in 2025

When was the last time you had an internet outage? For most of us, it’s a rare inconvenience — a few hours of not sending emails or watching the latest