Expert Insights

Strategic thinking for a complex world

Stay ahead with perspectives that matter. From industry trends to communication best practices, our experts share actionable insights to help you lead confidently, communicate clearly, and make informed decisions in high-stakes environments.

Startup team collaborating around a conference table while one person sketches ideas on a glass wall covered with notes and diagrams.

Ask a Strategist: Is My Startup Ready to Launch?

Not sure if your startup is ready to launch? Our strategists answer common founder questions about product readiness, demand testing, positioning, PR and launch planning.
Times Square street scene with digital billboards, traffic and pedestrians, illustrating out-of-home advertising and media placement.

Media Buying: Why You Need an Agency

Media buying is more than purchasing ad space. The right strategy connects audience research, channel selection, placement, optimization and budget decisions to the goals a campaign is designed to achieve.
Two colleagues reviewing information on a laptop during a cyber incident response.

Why Strong Cyber Incident Response Requires Better Communication

Strong cyber incident response requires more than technical containment. Communications planning helps organizations manage incomplete information, stakeholder expectations and difficult decisions while an investigation is still unfolding.
IT professional speaking on a phone between server racks during a cyber incident response

Integrating Strategic Communications into Cyber Incident Response

Cyber incident response depends on more than technical containment. Organizations need clear approval authority, stakeholder notification processes and backup communications channels in place before an incident begins.
Aerial view of Silicon Valley offices and neighborhoods surrounding a waterfront under a cloudy sky.

Founder’s Guide: Should You Expand to the U.S. or Grow Your Domestic Market First?

For international startups, U.S. expansion can offer significant growth potential, but a larger market does not automatically mean it is the right next move. These eight questions can help founders
Healthcare worker holding a patient’s hand at the bedside.

Expert Analysis: Healthcare Stakeholder Risk Index

ARTÉMIA’s Healthcare Stakeholder Risk Index examines where pressure is building across access, affordability, care delivery and healthcare technology.
Startup team gathered around a desk reviewing data on a laptop.

Seed vs. Series A: What 2,258 Funding Rounds Reveal

ARTEMIA analyzed 2,258 Seed and Series A funding rounds to uncover trends in round size, headcount, industries, AI and startup hubs.
A View of San Francisco from the Moscone Center

TechCrunch Disrupt 2026: What the Agenda Means for Startup Communications

TechCrunch Disrupt 2026 will spotlight scaling, physical AI, digital finance and infrastructure. Here is what those trends mean for startup communications strategy.
Marketing and communications team meeting in a conference room as a woman presents to colleagues.

When Fractional Marketing and Communications Support Makes Sense for Startups

Learn when fractional marketing and communications support can help startups add strategic expertise, bridge hiring gaps and scale without committing to a full-time hire too early.