Every day, we receive requests from journalists and podcasters seeking subject matter experts to weigh in on trending topics and breaking news. We analyzed nearly 300 recent inquiries to determine what areas of expertise are most “in demand.” If you have extensive knowledge in any of the areas listed below, you could be a great media resource, and we can help connect you with the right opportunities. Get in touch.
Agriculture
- Agricultural technology
- AI in agriculture
- Entomology
- Land management
- Livestock biosecurity
- Supply chain management
Business
- Procurement
- Operations management
- Recruiting
- HR
- Supply chain management
CleanTech
- Energy storage
- Environmental health
- EVs
- Renewables
Education and Careers
- STEM
- Professional Development
- Women in Tech
- Workforce Development
Finance
- Accounting
- AI in Finance
- Credit and debt
- Economics
- Financial literacy
- Financial planning
- FinTech
- Investing
- Mortgages/refinancing
- Personal finance
- Retirement planning
- Tax planning
- Wealth management
Healthcare
- Addiction/substance use
- Aging and gerontology
- AI in healthcare
- Allergies and asthma
- Behavioral health
- Cardiology
- Dermatology
- Nutrition and dietetics
- Pediatrics
- Public health
- Pulmonology
- Sexual health
- Sleep health
- Women’s health
Insurance
- Health insurance
- Home insurance
- Policy analysis
- Property and liability coverage
- Risk management
- Travel insurance
Real Estate & Housing
- Home buying/ownership
- Housing market trends
- Mortgages
- Property investment
- Refinancing
Become a Go-To Expert for Media and Podcasts
If your organization has leaders or subject matter experts with insight to share, ARTÉMIA can help identify the right opportunities, refine your positioning and prepare you to engage with media confidently. Schedule a time to connect with our team.
FAQs
What is a subject matter expert?
A subject matter expert is someone with deep knowledge and experience in a specific topic or industry. In PR, they are the people journalists and podcasters turn to for credible, informed commentary.
What is thought leadership?
Thought leadership is the practice of positioning a person or brand as a trusted expert through useful insights, media commentary and strategic visibility. At ARTÉMIA Communications, we help executives and leaders leverage their knowledge to become leading voices in their industry.
Technology
- Artificial intelligence
- Cybersecurity
- Data management
- Data security
- DevOps
- Digital transformation
- Information security
- Quantum computing
- Software development
- Supply chain security
- Threat detection and incident response
- Wearables
Why is thought leadership an important part of public relations?
Thought leadership builds credibility, trust and authority, making it easier for audiences and journalists to see you as a reliable source.
How does thought leadership benefit brands?
It strengthens brand reputation, improves awareness, and helps a brand stand out in crowded markets. We use PR and media strategy to make sure that expertise gets noticed.
How do I become a thought leader?
You become a thought leader by sharing original insights, speaking consistently on topics you know well, and showing up where your audience and the media are already paying attention. The experts at ARTÉMIA can help you identify those topics, shape your message and build a strategy around them.
How can I get quoted by journalists?
Make your expertise easy to understand, respond quickly to relevant requests and offer timely, specific commentary that adds value to a story. Media training is necessary to ensure you sound polished, concise, and quotable. Having the right PR support can help.
What makes a good source for reporters and podcasters?
A good source is knowledgeable, responsive, quotable, credible, and able to explain a topic clearly and concisely. We help clients become the kind of source reporters want to come back to again and again.
Does thought leadership support SEO and AEO?
Yes. Thought leadership content can help your ideas get discovered, cited and surfaced in search results and AI answers. That’s especially powerful when it’s paired with a strong media strategy and expert positioning.
How can media coverage support business growth?
Media coverage can increase awareness, build trust, drive traffic, and create new opportunities for leads, partnerships, and sales. It can also support your broader marketing goals by giving your brand more authority.
Why do brands invest in thought leadership?
Brands invest in thought leadership because it helps them shape conversations, build trust, and stay top of mind with the people they want to reach. It’s also a smart way to support brand visibility, lead generation, and reputation building.
What happens when my expertise is featured in the media?
Your visibility grows, your credibility increases, and people are more likely to see you as an authority in your space. It can also create momentum for future coverage, speaking opportunities, and business growth.
How do I prepare for a media interview?
Prepare 2-3 key points, keep your answers clear and concise, and focus on giving practical, helpful insights the audience will remember. Media training can help you handle tough questions, stay on message, and sound confident on the spot.
