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ARTÉMIA

3 STAKEHOLDER ENGAGEMENT MISTAKES TO AVOID

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MEDIA BUYING: WHY YOU NEED AN AGENCY

When it comes to brand visibility, media buying can go a long way. The challenge lies in ensuring yo... learn more
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WHAT STARTUPS GET WRONG ABOUT COMPARATIVE POSITIONING

Our team has lost count of how many ads we’ve seen recently that all leverage the same comparative... learn more
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DORIS FLEISCHMAN: A FORGOTTEN FORCE

Editor’s Note:  In our industry, Ivy Lee and Edward Bernays are well known, as both men played a... learn more
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IGNORING INFORMATION OVERLOAD CAN HURT YOUR BOTTOM LINE—HERE’S WHY

Do you ever feel like you’re drowning in a sea of information? From the moment we wake up until th... learn more
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WHAT ROLLS-ROYCE’S SILVER SHADOW TAUGHT US ABOUT LANGUAGE

Language is one of the most powerful tools for building meaningful relationships. Whether you’re a... learn more