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Expert Insights

Strategic thinking for a complex world

Stay ahead with perspectives that matter. From industry trends to communication best practices, our experts share actionable insights to help you lead confidently, communicate clearly, and make informed decisions in high-stakes environments.

ESG Audit: A business woman is reviewing several reports laid out across her desk.

ESG Audit Preparation: Tips and Tools

By and large, investors, customers, and employees expect more transparency and accountability on ESG issues from the companies they are involved with. In addition, governments around the world are developing

Beyond the SEC: Understanding ESRS and ISSB in ESG Reporting

Right now, much of the ESG conversation in the United States is centered on the SEC’s proposed disclosure requirements, however, there are other reporting-related acronyms that U.S. companies and their

Crisis Communications: Shaping Public Perception After a Data Breach

According to Duke University, more than 80 percent of U.S. companies report that their systems have been hacked at some point. This type of crisis is not just a temporary

Local News: Cameraman recording interview at media press conference

Can local news boost your brand?

On the journey to create buzz and brand awareness, it may seem natural to head straight for the major media outlets. While we certainly value Forbes or USA Today pieces,

Rolled newspapers laying against each other.

B’s Notions: The truth about “Guaranteed Coverage”

Note: This article is part of B’s Notions – a series written by our CEO Barbara Wichmann. Over the last year or so, a new trend has taken hold of

Digital Accessibility: A closeup of someone typing on a laptop keyboard.

Inclusive by Design: Prioritizing digital accessibility

The recent launch of Meta’s Threads app has amplified the discussion around digital accessibility and further illustrated its importance. Like any new platform, Threads has received both praise and criticism.

Lead times: Red circle marked on a calendar and X Mark for counting down.

Lead times: What are they and why do they matter?

Looking to maximize the value of public relations? If so, understanding lead times is crucial. Let’s explore the importance of strategic timing and how it impacts media success. What does

Closeup image of a man reading newspaper and drinking coffee in the morning

Understanding the Value of PR

Thought leadership is vital for startups who want to stand out, regardless of whether they operate in the B2B or B2C space. Public relations plays a crucial role in establishing

Expert Perspective: Crisis Communications in Real Life

By proactively implementing a comprehensive communications strategy these communications crises can often be mitigated or avoided altogether.