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The recent launch of Meta’s Threads app has amplified the discussion around digital accessibility and further illustrated its importance. Like any new platform, Threads has received both praise and criticism. Our team has been exploring the app, and although the jury is still out overall, there is no denying that its initial lack of accessibility features is problematic. For example, the app failed to include the ability to add user-generated alt text for images, a feature crucial for visually impaired users.
While there is little doubt that this issue will be addressed in future updates, it’s a reminder that accessibility isn’t limited to the physical realm and the users who rely on these tools should be a priority.
Regardless of whether your company has an app, accessibility needs to be considered for websites, social media posts and digital content. This ensures that all users, regardless of their physical abilities, can access the same information and services.
Accessible content not only benefits disabled users but also improves the overall user experience. It can lead to increased customer satisfaction, a wider customer base and improved customer retention. Additionally, many of the steps that are taken to make a website more accessible also increase the effectiveness of its SEO.
It is important to understand that accessibility isn’t just a matter of good business practice—it’s also a legal requirement for many companies operating in the U.S. Although the Americans with Disabilities Act (ADA) was initially created to make physical spaces more accessible, the scope has been expanded to include the digital realm.
Most businesses fall under the category of “public accommodation” as defined by Title III of the ADA , making it essential that your website is accessible in order to avoid lawsuits and hefty fines.
Many companies use the Web Content Accessibility Guidelines (WCAG) as a benchmark for website accessibility. These guidelines provide recommendations for making web content accessible to people with a variety of disabilities. While the ADA doesn’t specifically mention the WCAG, following these guidelines can help ensure website accessibility and reduce the risk of ADA-related legal issues.
The first step to creating a more accessible online experience is to conduct an audit of your existing digital platforms, including your website and social media content. This will help you identify any potential accessibility barriers and provide a clear picture of where improvements can be made.
As part of our commitment to fostering digital inclusivity, we’re currently offering a complimentary website accessibility review. Our team will assess your website against established accessibility guidelines, such as the WCAG, identify areas for improvement and provide you with practical recommendations. Learn more: https://bit.ly/freeaccessibilityreport
Whether it’s an app, a website or a social media post, accessibility shouldn’t be seen as a feature, but a necessity. By prioritizing it online and off, we can create a more inclusive world. Want to learn more about how we can support your company’s DEIA efforts? Don’t hesitate to get in touch with us by sending a message to email@example.com or call +1-415-351-2227.
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