This is the second article in a series about leveraging media relations for your business and its leadership. In the first, we established the difference between earned and paid media. In this piece, we will explore the role media relations play in t...
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How to say Goodbye to Google+. Google recently announced the demise of Google+ after a large data breach. Although the platform may be no longer, that doesn’t mean you can’t still use your favorite features! https://www.prnewsonline.com/google-p...
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The holidays are upon us. Around this time of year both your business and personal schedules are booked with last minute sales meetings and trips as well as holiday festivities. To help relieve some of that pressure and organize your interactions ...
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Marketing is changing. This is especially true for the financial industry. Modern customers want to engage with brands on their own terms and by their chosen channels. According to Microsoft’s 2015 Global State of Multichannel Customer Service R...
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We all know that the strategic planning process is critical to business success, but it’s an undertaking that can often be derailed by misunderstandings and unrealistic goals. Effective strategic planning enables your organization to define where i...
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Over the past few years, technology has changed the role of the marketer significantly, blurring the lines between PR, customer service, sales and even product management. Creating a strategic communications plan that can be shared, and adhered to, a...
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