U.S. Market Entry Strategy Review

Make a stronger case to U.S. buyers.

Your company has an established offering and experience in other markets. Now your positioning needs to make a compelling case to American buyers who may not know your business, recognize your credentials or share the same purchasing priorities.

ARTÉMIA identifies where your messaging, differentiation and credibility need attention before you expand your U.S. outreach. Receive a written strategy report, specific recommendations for improving your U.S. messaging and a private executive strategy session with Barbara Wichmann, founder and CEO.

Request Your Strategy ReviewSee What's Included
$4,995 fixed priceOne offering and U.S. customer segmentUp to three assets
U.S. Market PositioningStrategic communications review
Assessment framework
Value proposition clarity
Positioning and differentiation
U.S. audience relevance
Messaging and localization
Credibility and preparedness
From analysis to action: messaging improvement priorities, five recommendations and a 30-day action plan
A new market, a different audience

Before scaling your outreach, examine the message behind it.

Your website, sales presentation and marketing materials may have helped build a successful business elsewhere. That does not mean they answer the questions your intended U.S. customers will ask.

The benefits you emphasize may need to change. Familiar credibility signals may need explaining. Competitive advantages that are obvious to your team may be difficult for new buyers to recognize.

An independent review helps leadership address those questions before committing more resources to marketing, sales and business development.

Does your offering address U.S. buyer priorities?
Is your differentiation clear compared with alternatives?
What evidence supports your business claims?
Why should buyers trust an unfamiliar provider?
Does your international experience feel relevant to their business?
Defined scope. Practical outputs.

A focused review with a plan for what comes next.

We examine one offering, one primary U.S. customer segment and up to three existing communications assets.

Our assessment considers value proposition, differentiation, audience relevance and credibility, then recommends where to adapt the message or seek additional validation.

Request Your Strategy Review
01
Written strategy reportCompany-specific findings and priorities
02
Annotated asset feedbackUp to three existing communications assets
03
Messaging refinement guidanceRecommendations for your value proposition and up to three supporting messages
04
Five recommendationsPrioritized steps to improve communications
05
30-day action planRecommended sequence and ownership considerations
06
Executive strategy sessionPrivate, 90-minute virtual session with Barbara
The primary deliverable

What you'll receive

Your company-specific strategy report connects assessment findings to concrete communications decisions. It gives leadership, marketing and business development teams a shared reference for what to strengthen and where to focus.

1. U.S. Market Entry Strategy Report

The written report includes an executive summary, buyer expectations and communications analysis, messaging adaptation recommendations, communications risks, recommendations for strengthening your U.S. value proposition and key messages, five priorities and a 30-day action plan.

Five dimensions of the positioning scorecard
01Value proposition clarity
02Market positioning and differentiation
03U.S. audience relevance
04Messaging and localization
05Credibility and communications preparedness

Each area includes findings on strengths, weaknesses and opportunities.

From findings to decisions

The report also addresses:

  • Likely buyer questions, purchasing considerations and potential objections
  • Assumptions requiring customer or market validation
  • Terminology, tone, claims and credibility signals
  • Missing context, unsupported claims and inconsistent positioning
  • Recommended improvements to your current value proposition and up to three supporting messages
  • Five prioritized recommendations and a 30-day sequence of next steps

The buyer analysis draws on your business context, existing materials and targeted secondary research where relevant. It does not replace primary customer research.

02 / Existing materials

Annotated review of up to three assets

We provide targeted comments on existing U.S.-facing communications, such as a website page, sales deck, company overview, messaging document, partner presentation or marketing collateral.

Feedback identifies where the materials could communicate value more clearly, differentiate the offering or supply important context. Asset selection is confirmed around the agreed offering and segment.

03 / Executive counsel

90-minute strategy session with Barbara

Meet privately with Barbara Wichmann to examine positioning priorities, buyer questions, credibility, communications risks and the assumptions that deserve additional validation.

Discuss how to prioritize messaging improvements and apply the next steps in your 30-day plan.

Barbara Wichmann, founder and CEO of ARTÉMIA Communications
Direct access to an experienced adviser

Work directly with Barbara Wichmann.

Founder and CEO, ARTÉMIA Communications

Barbara founded ARTÉMIA in San Francisco in 1995. For more than 30 years, she has advised startups, corporations and executive leadership teams on strategic communications, positioning and reputation.

Her work includes helping organizations communicate across cultures, explain complex offerings and reach audiences in unfamiliar markets.

The executive session brings that experience to your specific expansion challenges. Discuss the reasoning behind the assessment, explore tradeoffs and decide how to apply the recommendations.

Who this review is for

For established offerings preparing to reach U.S. buyers.

The review is designed for international companies with a defined U.S. expansion objective and existing communications assets to evaluate.

01

International startups

You have developed a product, secured funding or gained traction and are preparing to reach U.S. customers.

02

Established international companies

Your business has a track record abroad, but your positioning needs to connect with a new audience.

03

B2B technology companies

You need to communicate complex commercial value to buyers with different purchasing expectations.

04

Companies facing early expansion friction

U.S. outreach has begun, but your message is not generating the understanding or engagement you expected.

05

Leadership and expansion teams

You need an independent assessment to align communications priorities across your U.S. outreach.

06

Teams refining a defined opportunity

You know which offering and buyer segment you want to target and need a stronger communications foundation.

If you're still deciding whether the United States is a viable market, broader feasibility or customer research may be needed before this review.
Our process

How it works

A defined engagement, from initial inquiry through written findings and your executive strategy session.

01

Request your review

Share your company, U.S. audience and objectives. ARTÉMIA confirms fit, scope and payment.

02

Complete the intake

Describe your offering, current positioning and target segment. Submit up to three agreed assets.

03

We assess the materials

Our team reviews positioning, messaging and audience assumptions, using targeted secondary research where relevant.

04

Receive the report

Get the positioning scorecard, messaging refinement recommendations, five priorities, annotated assets and action plan.

05

Meet with Barbara

Discuss findings and priorities in a private 90-minute virtual strategy session.

Defined investment

U.S. Market Entry Strategy Review

$4,995 Fixed, one-time price

Independent analysis, written deliverables and experienced executive counsel focused on one offering and one primary U.S. customer segment.

Request Your Strategy Review

Inquiring doesn't commit you to a purchase. ARTÉMIA will confirm fit and explain next steps.

Included in your review

  • Strategic intake and review of U.S. expansion objectives
  • Assessment of one offering and one primary U.S. customer segment
  • Annotated feedback on up to three communications assets
  • U.S. market positioning scorecard
  • Buyer expectations and communications analysis
  • U.S. Market Entry Strategy Report
  • Recommendations to strengthen your U.S. value proposition and up to three supporting messages
  • Messaging adaptation recommendations
  • Five prioritized strategic recommendations
  • 30-day action plan
  • Private 90-minute strategy session with Barbara Wichmann

The engagement focuses on positioning and strategic communications. It excludes drafting new copy, rewriting submitted assets, comprehensive market feasibility or primary customer research, regulatory or legal advice, financial forecasting and implementation.

Since 1995San Francisco-based strategic communications consultancy
Why ARTÉMIA

U.S. market experience. International communications expertise.

ARTÉMIA Communications has advised startups, established corporations and organizations in complex industries since 1995. Our capabilities span international communications, strategic positioning, stakeholder engagement, public relations and integrated marketing.

We have helped international businesses communicate their offerings to American audiences. That means looking beyond literal translation to the priorities, expectations and credibility signals that influence whether a buyer considers an unfamiliar company.

This review brings that communications perspective to a clearly defined offering and customer segment, producing recommendations your team can use to guide its next phase of outreach.

Answers before you inquire

Frequently asked questions

What is the U.S. Market Entry Strategy Review?

It is an expert assessment of an international company’s positioning, messaging and communications preparedness for entering or expanding in the United States. ARTÉMIA reviews existing materials, audience assumptions, differentiation and credibility signals, then provides written findings, messaging improvement recommendations and prioritized next steps.

How much does it cost?

The fixed price is $4,995. It includes the written strategy report, annotated review of up to three assets, messaging improvement recommendations, five priorities, 30-day action plan and 90-minute executive strategy session.

Is this a complete U.S. market-entry strategy?

No. It focuses on positioning, messaging and strategic communications. Business formation, distribution strategy, comprehensive market research, financial forecasting, regulatory analysis and a complete expansion business plan are not included.

Do we need to be operating in the United States already?

No. The review supports companies preparing to enter the market and those in the early stages of expansion. You should have an established offering and a reasonably defined primary U.S. customer segment.

How do you assess buyer expectations?

We use the business context you provide, your existing materials, ARTÉMIA’s experience and targeted secondary research where relevant. The report identifies likely questions and communications considerations while flagging assumptions that need validation. It does not establish customer demand or replace primary research.

Will you interview prospective customers?

No. Customer interviews and other primary research are not included.

Will you rewrite our website or sales materials?

You’ll receive annotated feedback and recommendations for strengthening your current U.S. value proposition and up to three supporting messages. New copywriting, website rewrites, collateral development and campaign production can be scoped separately.

Does the review include competitor research?

Relevant competitive context may inform the positioning assessment. Comprehensive competitor research and market mapping are not included.

Why work with an adviser instead of using AI to adapt our messaging?

AI can help generate language and summarize information. The value of this engagement is the professional judgment applied to your company’s positioning, audience assumptions and communications priorities. ARTÉMIA examines what your materials ask buyers to understand or believe, where supporting context is missing and which changes deserve attention first. The session with Barbara allows your leadership team to discuss the tradeoffs behind the recommendations.

Will Barbara personally participate?

Yes. Your engagement includes a private 90-minute virtual executive strategy session with Barbara Wichmann, founder and CEO of ARTÉMIA Communications.

Can you review multiple offerings or customer segments?

The fixed-price review covers one defined offering and one primary U.S. customer segment. Contact ARTÉMIA to discuss broader requirements before proceeding.

Can ARTÉMIA help implement the recommendations?

Yes. Additional positioning, localization, content development, public relations and integrated marketing services can be scoped separately.

Does the review guarantee U.S. market success?

No. Outcomes depend on commercial, operational, regulatory and competitive factors beyond communications. The review identifies positioning and messaging improvements, highlights assumptions requiring validation and supports more informed decisions.

What happens after we inquire?

ARTÉMIA will contact you to discuss your objectives, confirm the scope and explain payment, intake and submission requirements.

What's next

Give your U.S. outreach a clearer foundation.

Before expanding your marketing and sales efforts, examine whether your intended buyers understand your value, recognize your differentiation and have reasons to trust your company.

Receive a written assessment, recommendations for stronger U.S. messaging and strategic counsel for $4,995.

Request Your Strategy Review

Tell us about your company, intended U.S. audience and expansion objectives. ARTÉMIA will follow up with details and next steps.

Request a Review

Tell us about your company and your plans for the U.S. market. We’ll follow up to discuss your goals, answer questions and confirm whether the U.S. Market Entry Strategy Review is the right fit.