Agile methodology in marketing. Although this methodology was originally created for software developers, it seems to have sparked the interest of many marketers. At the MarTech conference this week, agile methodology and it's uses in marketing wer...
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Establishing a strong online presence through social media may not be at the top of every CEO’s to-do list; it may be seen as an unwelcome time-sap, a diversion away from the job at hand, or even a high-risk area where one ill-conceived post on Twi...
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Social media sites are offering new ways to help brands and businesses with marketing. YouTube is now helping brands promote their products by offering “shoppable video.” According to them, four in ten shoppers visited a store online or in per...
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