In our modern world, social media seems to be king. Whether it is Instagram, Facebook, Pinterest or some other social platform, people are constantly engaging with each other. As a result, building a strong online following is critical to the succes...
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Live streaming is on trend. Everyone, from online gamers to large corporations, seem to be incorporating it into their media plans. And this trend will continue – it’s estimated that the live streaming industry will be worth $70 billion by 2021. ...
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Social shopping has been on trend for a while now and according the Hootsuite the social media trend continues. As of April 2018, social media outlets had over 3.03 billion active users in a world with 7.6 billion people. That means that almost 50% o...
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Technology has revolutionized marketing and communications over recent years, with social media playing a major part. New platforms seem to appear overnight, and established platforms such as Twitter and Facebook introduce new features and make chang...
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Social media is now a key component in the marketing plans of the majority of companies and organizations. It is essential for any brand seeking recognition to have a digital presence on a range of social media channels. However, companies in the hea...
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The term “Digital Native,” coined by author Marc Prensky in 2001, represents a person born and brought up during the age of widespread digital technology, home computer ownership and broad public internet access. Sometimes called Generation Z, th...
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