Determining the ROI of public relations is not as straightforward as it is with marketing or advertising. One of the most common misconceptions we encounter is “the more the better.” However, as media relations experts, we know a successful PR ca...
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This is the second article in a series about leveraging media relations for your business and its leadership. In the first, we established the difference between earned and paid media. In this piece, we will explore the role media relations play in t...
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