The time has finally arrived. Your company has created a new product and is gearing up to go public. By this time, you’ve completed market research to validate your idea, identify the competition, set pricing, defined your target customer and check...
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It was this week, of course, that Apple took to the stage at San Francisco’s Bill Graham Auditorium to unveil a range of product launches, developments and enhancements. The lead-up to the event brought significant disruption – in the most litera...
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Having a successful launch is a defining moment for any company, big or small, product or service. It is the “spike” on which team members usually base their product’s worth and often defines the company’s morale moving forward. Timing and lu...
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Thinking about launching a new product? That’s great news but be careful. As exciting as a launch can be, if it’s not managed properly, it will turn out to be a very stressful and unthrilling experience. Here are four things to consider bef...
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