A recent study found that three-quarters of customers rely on social media for help in their purchasing decisions. For this reason alone, it is increasingly important for businesses to understand and implement social media marketing campaigns. Twi...learn more
Social media platforms offer users many different ways to share their messages, photos and updates with the world. Marketing professionals see these as great tools to increase their brand awareness and generate new leads for their companies. But with...learn more
The rise of the internet has been so swift and all encompassing, and continues to evolve at break-neck speed, that sometimes it pays to pause for a moment and re-examine the jargon and acronyms that have become part of our everyday parlance – wheth...learn more
B2B social media marketing might sound more difficult than reaching out to the general public in a B2C context, but it’s essentially the same thing – just with a slightly different focus and approach. The first thing to keep in mind when trying t...learn more
Legendary Silicon Valley venture capitalist Dave McClure, founder of seed accelerator 500 Startups, took to Twitter recently stating that "most startups and investors are bad at marketing." If you’re building a startup, chances are the majority of ...learn more
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