Location-based mobile advertising is poised to take off. People spend most of their days with a mobile device near at hand, making it an easy choice as the channel to reach them with your latest and greatest marketing offer. Recent examples of loc...
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iBeacon technology in the retail space entered the mainstream market earlier this year with New York City stores advertising merchandise specials during the Super Bowl XLVIII weekend. The lightweight plastic device connects with the user’s smartpho...
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