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MARKETING TO THE “ASPIRATIONAL CLASS” – AUTHOR CURRID-HALKETT LEADING THE WAY

Thursday 3rd of August 2017 | ARTEMIA, Feature on Home Page | 1 Comments

What distinguishes members of the upper middle class in the U.S.? Is it a shared culture, certain economic traits, or something else? These are questions that have sparked discussion in the New York Times, New Republic, and beyond, as several scholar...

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DIGITAL MARKETING TRENDS: CUSTOMER EXPERIENCE 101

Monday 22nd of February 2016 | ARTEMIA, Feature on Home Page | 0 Comments

Watch out 2016, there’s a hot new marketing topic in town: customer experience. At first glance it may seem obvious – surely any business worth its salt has (positive) customer experience as its top priority. But over the past few years the re...

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THE NEXT STAGE OF EVOLUTION – IN CUSTOMER SERVICE

Friday 24th of February 2012 | ARTEMIA, Feature on Home Page | 0 Comments

Customer service moved online a long time ago, shortly after the internet took off. FAQs, email forms and moderated forums sprang up left and right to tackle the myriad problems customers encountered on a daily basis. People were happy with this. Mos...

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