Content marketing is one of the most successful tools a marketer can have in their back pocket. The term ‘content’ covers a multitude of elements such as blogs, emails, website copy, social media posts and more. In today’s customer service o...
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How to say Goodbye to Google+. Google recently announced the demise of Google+ after a large data breach. Although the platform may be no longer, that doesn’t mean you can’t still use your favorite features! https://www.prnewsonline.com/google-p...
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Purpose is Powerful. Having a purpose going into any marketing campaign is incredibly powerful. Check out what Jonathan Mildenhall said about purpose at this year’s PRSA 2018 International Conference. https://www.prnewsonline.com/cant-fool-gen-z-...
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At ARTEMIA we saw the need for expert financial writers who are available to help our clients with not only their content marketing needs but all their finance writing and, in response, created the Financial Writers Bureau. This service will assist f...
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Agile methodology in marketing. Although this methodology was originally created for software developers, it seems to have sparked the interest of many marketers. At the MarTech conference this week, agile methodology and it's uses in marketing wer...
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Weekly Round Up Content is King. Although content marketing can sometimes be seen as an afterthought, a recent survey by Clutch found that 82% of consumers admit to having purchased a product or service based off content they have consumed. ht...
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