Founder positioning review
Complete a short intake about your expertise, audiences and visibility goals. ARTÉMIA reviews your LinkedIn profile, executive bio and relevant company messaging before the session.
Clarify your executive positioning, develop messages grounded in your expertise and practice representing your company in interviews and other public conversations.
A focused, private intensive with Barbara Wichmann, founder and CEO of ARTÉMIA Communications, including advance review and a written Executive Visibility Brief.
One engagement. Three connected areas.
Investors want to understand your vision. Journalists want your perspective. Customers and partners want to know who is leading the company.
You know your business. This intensive helps you decide what you want to be known for and communicate it clearly when the conversation counts.
A focused engagement with advance review, a private session led by Barbara and a written brief you can use afterward.
Complete a short intake about your expertise, audiences and visibility goals. ARTÉMIA reviews your LinkedIn profile, executive bio and relevant company messaging before the session.
Work on your executive positioning, identify three thought leadership themes and practice your messages in a guided interview simulation with personalized feedback.
Receive a concise written reference for future interviews, speaking opportunities and professional materials, with three recommended priorities for the next 90 days.
Practical guidance you can return to as new interviews, speaking opportunities and public conversations arise.
A clear expression of your expertise, leadership perspective and connection to your company.
Subjects grounded in your experience to guide interviews, speaking and contributed content.
Messages that help you express your perspective consistently.
Observations from the simulation on your responses and delivery.
Recommendations to help focus your visibility efforts.
The session combines positioning, messaging and practice, with time allocated around your individual priorities.
Clarify how your experience and perspective connect to the company you are building and how you want audiences to understand you.
Identify three subjects you can discuss credibly and begin developing the messages that express your perspective.
Apply your messages in a guided interview simulation. Receive feedback on clarity, delivery and responses to challenging questions.
Founder and CEO, ARTÉMIA Communications
Barbara founded ARTÉMIA in San Francisco in 1995. For more than 30 years, she has advised startups, corporations and executive leadership teams on strategic communications, positioning and reputation.
Her experience spans media relations, executive communications and thought leadership in technology, healthcare, financial services, energy and other complex industries.
Barbara leads the intensive with support from ARTÉMIA's communications team.
Designed for founders and startup CEOs moving into a more visible role, whether you have an upcoming interview or want clearer direction before opportunities arise.
Build a consistent executive narrative as your audience grows.
Communicate the business value of your expertise beyond your specialty.
Practice representing your company and responding to questions.
Decide what to speak about and where to focus your time.
Tell us about your company and communications priorities. ARTÉMIA will confirm fit, explain the next steps and arrange payment.
Complete the intake, share your existing materials and meet virtually for your private 90-minute intensive.
Use the written brief to prepare for public conversations and guide your next 90 days.
Submitting an inquiry does not confirm a booking or process payment.
Ongoing coaching, complete LinkedIn profile rewrites, ghostwritten content, media pitching, speaking placement, podcast booking and ongoing reputation management require separate engagements. Publicity is not guaranteed.
Media preparation is one part of the intensive. You'll also work on executive positioning, three thought leadership themes and three core messages, then practice applying them in a guided interview simulation.
No. The session is tailored to your experience and goals. It can help you prepare for your first interview, strengthen your delivery or establish direction before an opportunity arises.
Complete the intake questionnaire and share your LinkedIn profile, executive bio and relevant company messaging. Include any upcoming interviews or speaking opportunities.
Your Executive Visibility Brief includes a refined executive positioning statement, three thought leadership themes, three core executive messages, personalized interview feedback and three visibility priorities for the next 90 days.
AI can help draft language and suggest questions. The intensive adds live discussion, follow-up questions and experienced outside judgment about how your messages may be understood. The simulation provides feedback on how you communicate in the moment.
Media pitching, journalist outreach, podcast booking, speaking placement, complete LinkedIn rewrites and ghostwriting are outside this engagement. Additional services can be discussed separately.
Executive Strategy Sessions provide flexible advice on a specific communications, positioning or reputation decision. This intensive follows a structured process focused on founder positioning, thought leadership and media readiness, with a written Executive Visibility Brief.
The intensive is designed primarily for founders and startup CEOs. Another senior executive may be a fit if they represent the company publicly. Contact ARTÉMIA to discuss their role and goals.
Yes. The private 90-minute intensive is conducted virtually.
ARTÉMIA will contact you to confirm fit, arrange payment and explain preparation. Submitting the form is an inquiry, not a confirmed booking.
Get focused strategic guidance, practical interview experience and a written foundation for future executive communications.
$1,500 fixed price · Private 90-minute session · Written brief
Tell us about your company and what you’d like to strengthen in your public communications. ARTÉMIA will follow up to discuss fit, answer your questions and explain next steps.