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PR/Media Relations Specialist (Remote)
Join our growing team!
We are seeking a PR specialist with a proven ability to secure earned media placements across B2B and B2C outlets. This role is results-driven and hands-on. You will be responsible for developing and executing media outreach that leads to credible coverage.
This is a part-time, remote position with the opportunity to expand into a full-time role.
What You Will Do
You will own the earned media function for select client accounts. Responsibilities include developing media angles tied to real news value, pitching journalists directly, and securing placements in relevant national, trade, and vertical outlets. You will work closely with our strategy, PR and content teams to ensure outreach aligns with broader positioning and business goals.
This role is execution-focused and success is measured by quality placements.
Core Responsibilities
- Media strategy development: Identify credible story angles based on client positioning, industry context, and current news cycles
- Pitching and outreach: Write and send tailored pitches to reporters, editors, and producers with clear audience relevance
- Media placement: Secure earned coverage in B2B and B2C outlets, including trade publications, business media, and select mainstream press
- Journalist relationships: Build and maintain direct relationships with relevant media contacts
- Client support: Assist with preparing clients for interviews, provide guidance on messaging, and coordinate logistics as needed
- Reporting: Track outreach, responses, and placements with clear summaries of results and learnings
Required Skills & Experience
- Demonstrated track record of securing earned media placements
- Recent success placing stories in B2B media, B2C media, or both
- Strong understanding of how journalists evaluate story value
- Ability to work independently and manage outreach end to end
- Excellent writing skills with the ability to adapt tone by outlet and audience
- Professional judgment around what is and is not newsworthy
- Fluency in English