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Tricore Panels

TriCore Panels is an architectural panel provider based in the Bay Area.

Overview

TriCore Panels, an architectural panel provider based in the Bay Area, wanted to strengthen its public presence by combining thought leadership with authentic community engagement. The company already hosted hands-on family events each year, but sought greater visibility, stronger ties with local officials, and a more prominent platform for its CEO, Misha Homara, to share insights on industry trends and challenges.

Results

  • Generated widespread recognition across both local and national platforms
  • National visibility was achieved through earned media placements, including a 1,100-word feature in CNBC
  • Community events drew participation from the mayor, city council members and chamber representatives
  • TriCore's role as an architectural solutions provider and a community partner was reinforced