CASE STUDY: BASSFORECAST

BASSFORECAST – is an all-in-one trip planning tool for bass fishing enthusiasts to maximize their angling results. The app uses proven factors in the science of bass feeding behavior to create BassForecast Ratings and predict the best days when bass will be biting.

THE CHALLENGE

To coincide with the launch of the BassForecast app, the team required a comprehensive branded website as well as public relations and social media support within a very short timeframe. The site needed to reflect the simple style and clean lines of the app itself and resonate with their bass fishing audience. public relations and social media support were needed to secure early coverage and connect with bass anglers across the United States.

THE SOLUTION

ARTÉMIA sprang into action to meet the short window of time until the app was to launch. Our web designers and copywriters worked closely to create a visually appealing landing page with a focus on animation and simplicity to ensure the site was developed on time and within budget, without sacrificing any quality. The site features subtle HTML5 & CSS3 animations, with heavy use of white space mirroring the app’s style, topped off with the personal touch of images of actual users and bass enthusiasts. Additionally, ARTÉMIA public relations specialists were able to connect with key fishing publications to interview BassForecast founders and review the app through a combination of media relations (pitching) and the generation of a compelling press kit, including a press release, media alert, management bios, FAQs and accompanying imagery.

THE RESULT

Since its launch, BassForecast has seen a 25% monthly increase in web traffic over a period of three months, and continues to draw large numbers of downloads and subscriptions. The founders continuously express their appreciation of ARTÉMIA for their expertise, speed of delivery and proactive approach – all of which have greatly contributed the app’s success.