THE CHALLENGE

ThermoGenesis Corp., a provider of enabling technologies for blood processing and hospital wound care environments, needed a product launch.

THE SOLUTION

After conducting a comprehensive brand audit, our creative team exceeded this client’s expectations by creating a new logo for their product, an ingenious brand architecture that would enable their high-growth company to quickly and effectively brand future extensions of its product line, and a new ThermoGenesis Web site. We also conducted an extensive audit, assessing technical and aesthetic specifications to ensure optimum synchronicity with the overall brand. We then brought ThermoGenesis’s contemporary new look to the attention of key stakeholders around the world, including clients, shareholders, and media representatives.