Why Founders Need Media Training
Learn how media training, or spokesperson coaching, helps founders make the most of every press interaction by teaching them to communicate confidently under pressure.
The AI MarCom Paradox: Intelligence without Advantage
As AI floods marketing and communications with automated content, differentiation is no longer about speed or scale. Explore why human judgment, empathy, and lived experience remain the true advantage in MarCom strategy in 2026.
Surviving Market Expansion for Fintech and Building a Foundation for Product Growth
Explore how fintech startups can survive global market expansion by balancing regulatory compliance and product-market fit while building a scalable foundation for long-term product growth.
Marketing in the Age of AI: Turning the Code Red into Competitive Advantage
Discover how AI startups can stand out in a crowded market with marketing strategies that emphasize real consumer value, organic growth and sustainable innovation — lessons inspired by OpenAI’s recent “code red” moment.
Marketing Strategies for Startups and Emerging Tech in the Age of “Rage Bait”
In late October, Cluely founder Roy Lee made headlines at TechCrunch Disrupt 2025 after telling a crowd that startups and emerging tech “have to be extreme” in order to stand out. This statement came only months after Cluely claimed that the AI assistant app could help you “cheat on everything” — a claim that immediately […]
AI in MedTech: Advancing Adoption Through Communications and Engagement
Explore the role of effective communications and stakeholder engagement in advancing the adoption of AI in Medtech.
Medtech Commercialization: What it Takes to Beat the Odds
Learn how strategic planning and clear communication reduce risks in medtech commercialization, and discover what drives success.
Early wins are not a growth strategy
Turn early startup traction into sustainable growth with a scalable strategy. Learn how to refine messaging, optimize operations, and build momentum that lasts.
Shift Happens: A Guide to Pivoting for Startups
When growth stalls, users disengage, or the market shifts, changing direction can move your startup forward. This guide outlines when to pivot, how to prepare, and what a successful realignment looks like.
Less Pitch, More Proof: The Key to Securing Enterprise Sales
This article breaks down how to communicate value, manage expectations and build trust across complex enterprise sales cycles.