Agile methodology in marketing. Although this methodology was originally created for software developers, it seems to have sparked the interest of many marketers. At the MarTech conference this week, agile methodology and it's uses in marketing wer...
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Weekly Round Up Content is King. Although content marketing can sometimes be seen as an afterthought, a recent survey by Clutch found that 82% of consumers admit to having purchased a product or service based off content they have consumed. ht...
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Aretha Franklin Quotes you can apply to Communications. This past week we have lost an amazing artist and soul. Aretha Franklin had words of wisdom and phrases to live by. Here are just some that you can apply to your life and your communications...
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While Twitter has faced the heat from competing social media platforms such as Instagram and Snapchat, it remains to be a powerful force in our online communities. Though it may not seem as such, Twitter is largely used by politicians, celebrities, l...
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Social media has, unsurprisingly, grown to become one of the most popular forms of communication today. As such, it is also a key factor in helping companies succeed and thrive. Not only is it a way for companies to share their activities and initiat...
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A recent study found that three-quarters of customers rely on social media for help in their purchasing decisions. For this reason alone, it is increasingly important for businesses to understand and implement social media marketing campaigns. Twi...
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