In today’s dense market of startups, many companies’ missions and brands are almost duplicates of one another and standing out can be difficult.This does not mean a company will distinguish themselves enough to find market success—they just hav...
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It’s well known that building a brand and maintaining your brand’s image is a critical aspect for business success. While it takes a lot of time and effort to create a sparkling reputation for your company, it only takes seconds to lose it all in...
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It has been said “words have meaning but names have power.” When it comes to finding a name for your company, this is sage advice to keep in mind. A strong company or product name can be the aural equivalent of a firm handshake. It is the ultima...
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Legendary Silicon Valley venture capitalist Dave McClure, founder of seed accelerator 500 Startups, took to Twitter recently stating that "most startups and investors are bad at marketing." If you’re building a startup, chances are the majority of ...
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