If you’re trying to take advantage of search marketing to promote your business, you may end up feeling like an actor in the original Star Trek series playing three-dimensional chess. It is at once familiar and strange, made up of simple parts, but...
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The term “Digital Native,” coined by author Marc Prensky in 2001, represents a person born and brought up during the age of widespread digital technology, home computer ownership and broad public internet access. Sometimes called Generation Z, th...
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As the leaves change colors and 2014 begins to wind down, it is time to once again look forward and start planning for a new year. In digital marketing, as in all online media, the speed of change has been dizzying and is unlikely to slow down any ti...
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It’s almost impossible to overstate the importance of brand loyalty! If bringing in first time customers is a challenge, ensuring that they return is an even greater one. In a tough economic climate, it can be more difficult than ever. Buildin...
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Email newsletters are still an effective way for companies of all sizes and offerings to stay in touch with both prospects and customers. A statistics report by The Radicati Group confirms that “Email is remains the go-to form of communication in t...
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Social media platforms offer users many different ways to share their messages, photos and updates with the world. Marketing professionals see these as great tools to increase their brand awareness and generate new leads for their companies. But with...
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