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THE ROLE OF MOBILE TECHNOLOGY IN THE QUEST FOR GENDER EQUALITY

Friday 11th of April 2014 | ARTEMIA, Feature on Home Page | 0 Comments

This week saw the launch by the French Government of a new app for women, named “Leadership For Women.” As debate raged in Congress over equal pay for women in the US, the timing of the release of this app is of particular interest for us here in...

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GOOD NEWS FOR ADVERTISERS: TWITTER KNOWS ITS USERS’ GENDERS

Wednesday 7th of November 2012 | ARTEMIA, Feature on Home Page | 0 Comments

In addition to geographic and interest-based targeting options, Twitter has recently added the ability to target advertisements based on user gender. Because many users do not even go by their real names when using the micro-blogging site and with no...

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