This week saw the launch by the French Government of a new app for women, named “Leadership For Women.” As debate raged in Congress over equal pay for women in the US, the timing of the release of this app is of particular interest for us here in...
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In addition to geographic and interest-based targeting options, Twitter has recently added the ability to target advertisements based on user gender. Because many users do not even go by their real names when using the micro-blogging site and with no...
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