Content marketing is one of the most successful tools a marketer can have in their back pocket. The term ‘content’ covers a multitude of elements such as blogs, emails, website copy, social media posts and more. In today’s customer service o...
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How to say Goodbye to Google+. Google recently announced the demise of Google+ after a large data breach. Although the platform may be no longer, that doesn’t mean you can’t still use your favorite features! https://www.prnewsonline.com/google-p...
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Purpose is Powerful. Having a purpose going into any marketing campaign is incredibly powerful. Check out what Jonathan Mildenhall said about purpose at this year’s PRSA 2018 International Conference. https://www.prnewsonline.com/cant-fool-gen-z-...
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At ARTEMIA we saw the need for expert financial writers who are available to help our clients with not only their content marketing needs but all their finance writing and, in response, created the Financial Writers Bureau. This service will assist f...
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Over the last few years, the term “crowdfunding” has firmly entrenched itself in the modern lexicon. A quick check around the ARTÉMIA office reveals all of us have – at least once – contributed to a crowdfunding campaign, from charity fundra...
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The things that come to mind when thinking about your typical bank experience can include the following: long lines, hidden fees, and other miscellaneous charges showing up on account statements. Banks have started to notice that many customers take ...
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