You may have heard or come across an article or two about the evolution of marketing. They’re right, it is happening. With the rise of social media, streaming content services and the usage of numerous online platforms to receive news and entertain...
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Over the past few years, technology has changed the role of the marketer significantly, blurring the lines between PR, customer service, sales and even product management. Creating a strategic communications plan that can be shared, and adhered to, a...
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For all the benefits that email undoubtedly provides – like easy, inexpensive communication and content sharing with anyone, anywhere in the world – its use between teams and individuals in the workplace can be cumbersome, distracting, and at wor...
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Has your company entered the app market yet? From banking to social media platforms, to local cinema listings to gaming, there is literally an app for everything and everyone. In just a few short years, the app industry has emerged and grown into ...
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It’s well known that building a brand and maintaining your brand’s image is a critical aspect for business success. While it takes a lot of time and effort to create a sparkling reputation for your company, it only takes seconds to lose it all in...
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So you've got a great new product that is going to disrupt an entire industry. You've secured seed funding and have the team and building blocks in place to take the world by storm. Now you just need to tell them about it, but have only a vague notio...
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