A New Marketing Frontier. Smart Speakers. Because smart speakers such as Google Home and Amazon’s Echo do not run paid advertising, brands are in a marketing arms race to find unique ways to take advantage of these new platforms. Learn more about ...
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In our modern world, social media seems to be king. Whether it is Instagram, Facebook, Pinterest or some other social platform, people are constantly engaging with each other. As a result, building a strong online following is critical to the succes...
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Live streaming is on trend. Everyone, from online gamers to large corporations, seem to be incorporating it into their media plans. And this trend will continue – it’s estimated that the live streaming industry will be worth $70 billion by 2021. ...
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Launching a startup is incredibly exciting. The period from the initial concept to the first product can be both exhilarating and full of challenges. According to a GEM Global Report, over 100 million businesses are launched every year. Of these,...
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Social shopping has been on trend for a while now and according the Hootsuite the social media trend continues. As of April 2018, social media outlets had over 3.03 billion active users in a world with 7.6 billion people. That means that almost 50% o...
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Reputation Management is crucial to a strong company image. It’s dangerous out there. Judgments made in the online world can be swift and irreversible. Statistics bear that out. According to Forbes: 50% of adults who Google themselves don’t...
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