A New Marketing Frontier. Smart Speakers. Because smart speakers such as Google Home and Amazon’s Echo do not run paid advertising, brands are in a marketing arms race to find unique ways to take advantage of these new platforms. Learn more about ...learn more
In our modern world, social media seems to be king. Whether it is Instagram, Facebook, Pinterest or some other social platform, people are constantly engaging with each other. As a result, building a strong online following is critical to the succes...learn more
Live streaming is on trend. Everyone, from online gamers to large corporations, seem to be incorporating it into their media plans. And this trend will continue – it’s estimated that the live streaming industry will be worth $70 billion by 2021. ...learn more
Launching a startup is incredibly exciting. The period from the initial concept to the first product can be both exhilarating and full of challenges. According to a GEM Global Report, over 100 million businesses are launched every year. Of these,...learn more
Social shopping has been on trend for a while now and according the Hootsuite the social media trend continues. As of April 2018, social media outlets had over 3.03 billion active users in a world with 7.6 billion people. That means that almost 50% o...learn more
Reputation Management is crucial to a strong company image. It’s dangerous out there. Judgments made in the online world can be swift and irreversible. Statistics bear that out. According to Forbes: 50% of adults who Google themselves don’t...learn more
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