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Employee engagement is a key driver of organizational success. Research has found that companies with highly engaged employees see a 21% increase in profitability and 31% lower turnover rates. Unfortunately, research by Gallup has also revealed that nearly 66% of all employees are disengaged. This isn’t surprising when considering the fact that only about ¼ of employers have an active engagement strategy.
The good news is that there are many steps that leaders can take to promote engagement.
One of the best ways to ensure high levels of employee engagement is to build a strong culture within your organization. This starts at the top, with leaders setting the tone and example for others to follow. Take steps such as:
Leaders should encourage open and honest communication between employees and managers. This can be done through regular check-ins, anonymous surveys, and town hall meetings. Additionally, leaders should make themselves available to answer questions and address concerns.
When it comes to remote work, make it a point to connect with them on a regular basis, whether it’s through video chats, online tools like Slack, or simply sending out weekly updates. This will help ensure that everyone is on the same page and knows what’s going on in the company.
When employees know what is expected of them, they are more likely to be engaged in their work. Setting clear goals and expectations allows employees to understand their role in the company and how they can contribute to its success.
Recognition is a powerful tool for promoting employee engagement. Leaders should make an effort to recognize employees for their hard work, accomplishments, and positive attitude. Rewards don’t have to be lavish; even small gestures can go a long way in making employees feel appreciated.
A sense of belonging is essential for promoting employee engagement. Organizations can foster a sense of belonging by creating an inclusive environment where all employees feel valued and respected. Additionally, organizations should provide opportunities for employees to get to know one another personally (e.g., social events, and team-building exercises).
If your staff is remote, celebrate togetherness by organizing team-building activities such as virtual happy hours or group lunches. This will help build camaraderie among your team and strengthen relationships.
Promoting employee well-being is another important step that leaders can take to build a culture of employee engagement. Organizations should provide resources and support for employees’ physical, mental, and emotional health. Encourage your team members to take short breaks throughout the day and step away from their workstations once in a while. This will help them stay motivated throughout the day.
Investing in training and development is another great way to improve employee engagement. Employees who feel that they are improving and growing their skills are more likely to be engaged in their work. Offering opportunities for growth and development lets employees know that you value their professional development and that you are committed to helping them reach their full potential. It is vital to ensure that the training you implement caters to the needs of your employees and their learning styles. An LMS, for example, is a great way to empower your team.
By taking steps to build a culture of employee engagement corporate leaders can set their organizations up for success. Having a strategic communications plan will help you keep your team informed and engaged. We can help you develop a plan for your company! To learn more, get in touch with us firstname.lastname@example.org or give us a call at 415-351-2227
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