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Startups

YOU GOT FUNDING. NOW WHAT? WHY POST-RAISE STARTUPS FAIL WITHOUT A PLAN

Friday 16th of May 2025
Securing a round of funding is a major milestone, but it isn’t the finish line. Quite the opposite... learn more
ARTÉMIA

QUALITY VS QUANTITY: WHAT YOU MIGHT BE GETTING WRONG ABOUT MEDIA RELATIONS

Monday 7th of April 2025
Determining the ROI of public relations is not as straightforward as it is with marketing or adverti... learn more
Startups

CAN LOCAL NEWS BOOST YOUR BRAND?

Tuesday 1st of August 2023
On the journey to create buzz and brand awareness, it may seem natural to head straight for the majo... learn more
Startups

B'S NOTIONS: THE TRUTH ABOUT "GUARANTEED COVERAGE"

Friday 21st of July 2023
Note: This article is part of B's Notions - a series written by our CEO Barbara Wichmann. Over the... learn more
Startups

INCLUSIVE BY DESIGN: PRIORITIZING DIGITAL ACCESSIBILITY

Monday 17th of July 2023
The recent launch of Meta’s Threads app has amplified the discussion around digital accessibility ... learn more
Featured

LEAD TIMES: WHAT ARE THEY AND WHY DO THEY MATTER?

Thursday 13th of July 2023
Looking to maximize the value of public relations? If so, understanding lead times is crucial. Let's... learn more