CASE STUDY: PBGH

THE CHALLENGE

Pacific Business Group on Health (PBGH) is one of the nation’s leading non-profit business coalitions focused on health care. The organization leverages the power of 60 large purchaser members to provide health care coverage to more than 3 million employees, retirees and dependents in California alone.

The objective was to create a contemporary look & feel for an annual report with a focus on showcasing relevant data in an easily understandable and engaging format – in print and online.

THE SOLUTION

ARTÉMIA provided copywriting and design services resulting in 14-page spreads with front and back cover page. The design featured an editorial style, incorporating photography and a new graphics treatment that highlights the content in a clear and contemporary format.

THE RESULT

A visually compelling, easy-to-digest presentation of business-critical data that holds true to the organization’s brand.