Metallic IT
ITEK Solutions, a Toronto-based managed security service provider, engaged ARTÉMIA to support the U.S. launch of its new subsidiary, Metallic IT.
The Challenge
Although ITEK Solutions was well established in Canada, expanding into the U.S. presented significant challenges. Metallic IT had no brand recognition, customer base, or proven track record in the American market. Leadership was concerned about the viability of competing in a crowded security landscape without an established presence or reputation.
To succeed, Metallic IT needed a launch strategy that would introduce the brand to U.S. audiences, create early credibility, and generate momentum in the healthcare and dental sectors.
The Solution
ARTÉMIA designed and executed a full-market entry campaign tailored for Metallic IT’s U.S. debut. We began with competitor, market, and pricing analyses to shape positioning and identified SmileCon — the flagship dental industry conference hosted by the American Dental Association — as the ideal platform for launch. Ahead of the event, we developed tailored messaging and conducted one-on-one media training to prepare executives for press and partner interactions.
At SmileCon, our team managed on-site coordination, facilitated high-value introductions, and produced a promotional video that showcased Metallic IT’s cybersecurity expertise. We also delivered complete social media support, from pre-event planning through live event coverage, to increase visibility and engagement.
Following the event, we sustained momentum through multi-channel outreach, including blogs, guest articles, and email campaigns highlighting cybersecurity best practices and the role of technology in improving patient care and clinical efficiency.
The Results
The campaign successfully established Metallic IT as a recognized name in the U.S. dental sector. LinkedIn and Instagram engagement grew significantly, expanding reach among dental professionals and healthcare decision-makers. Branded content and targeted outreach streamlined communications with prospects and partners, positioning Metallic IT as a thought leader in healthcare security.
Most notably, introductions facilitated at SmileCon resulted in a strategic alliance with D.D.S. Overhead Management, securing Metallic IT preferred-provider status across an extensive dental network. These outcomes accelerated market entry, strengthened brand credibility, and positioned Metallic IT as a trusted partner for safeguarding clinical operations and patient data.
