BREEAM is an affordable European alternative to LEED Certification for building energy efficiency. But no one in the US knew what it was, nor were they trained in its standards.
- Our market research indicated that there was in fact a receptive and profitable market for BREEAM in the US.
- ARTEMIA launched the BREEAM Certification Services brand in North America with a coordinated cross-media campaign and national PR campaign
- We created a BREEAM branded microsite offering training seminars, peer advice and educational materials.
- BREEAM became known as a premier leader in sustainability certifications for existing buildings
- National media coverage and speaking engagements for the CEO of the company
- Paid trainings were filled to capacity with a waitlist
- The educational webinars were filled to capacity with a waitlist.
- Email open rates were 40%.
- Trainings and certifications increased by 50% over the first six months.