THE CHALLENGE

BREEAM is an affordable European alternative to LEED Certification for building energy efficiency. But no one in the US knew what it was, nor were they trained in its standards.

THE SOLUTION

• Our market research indicated that there was in fact a receptive and profitable market for BREEAM in the US.
• ARTEMIA launched the BREEAM Certification Services brand in North America with a coordinated cross-media campaign and national PR campaign
• We created a BREEAM branded microsite offering training seminars, peer advice and educational materials.

THE RESULTS

• BREEAM became known as a premier leader in sustainability certifications for existing buildings
• National media coverage and speaking engagements for the CEO of the company
• Paid trainings were filled to capacity with a waitlist
• The educational webinars were filled to capacity with a waitlist.
• Email open rates were 40%.
• Trainings and certifications increased by 50% over the first six months.