Are you struggling to engage your social media followers? Are you finding that your posts are falling on deaf ears? If so, don’t worry – you’re not alone. Many organizations, from startups to large corporations, find it difficult to create content that engages their audience. There are a few things you can do to increase engagement on your social media posts. Check out the tips below to get started.
- Keep it short and sweet.
In today’s fast-paced world, people don’t have the time or attention span to read through long, drawn-out posts. Keep your social media posts concise and to the point—you can always provide a link to a longer article or blog post if you want to share more detailed information.This also goes for video. Each platform has different requirements regarding the size and length of a video post, but regardless of the channel, data has shown that the shorter, the better. A 30-second clip is much more likely to hold someone’s attention than a 90-second clip.
- Use strong visuals.
A picture is worth a thousand words, and this is especially true when it comes to social media posts. People are more likely to engage with a post if it includes an eye-catching image, so make sure to include strong visuals in your content strategy.It is worth noting that the images you post don’t necessarily have to include people. Images with text, such as quotes or facts, also perform well. The key is that they are designed in a way that is visually compelling.
- Be timely and relevant.
No one wants to see outdated information, so make sure that your posts are timely and relevant to what’s happening in the world right now. This doesn’t mean that you need to be constantly churning out new content—a few well-timed, relevant posts will do the trick.
- Spark a conversation.
One of the best ways to get people engaged with your social media content is to start a conversation. Ask questions, solicit feedback, and encourage people to share their thoughts and opinions in the comments section. The more you can get people talking, the better!On that note, social media opens the door to a potential crisis, should a user share comments that are negative. Ensuring you have someone in place to monitor user interactions is critical, as is knowing exactly what to say should this occur. If you’d like to learn more about proactive crisis communications, we highly recommend checking out this course taught by our very own Barbara Wichmann.
By following these tips, you can create social media content that is both engaging and effective. Keep your posts short and sweet, use strong visuals, be timely and relevant, and start a conversation—if you do all of these things, you’ll be well on your way to success!
Our full-service agency has years of success in creating successful social media campaigns. We can help make your organization’s social media posts more engaging – send an email to email@example.com to get in touch!