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Metallic IT

ITEK Solutions, a Toronto-based managed security service provider, engaged ARTÉMIA to support the U.S. launch of its new subsidiary, Metallic IT.

Overview

Although ITEK Solutions was well established in Canada, its U.S. subsidiary Metallic IT had no brand recognition or customer base and faced steep competition in a crowded cybersecurity market. To build credibility and momentum, ARTÉMIA designed and executed a market entry campaign tailored to the healthcare and dental sectors. We conducted competitor, market, and pricing analyses, developed positioning and tailored messaging, and provided executive media training.

The American Dental Association’s flagship conference, SmileCon served as the launch platform, where our team managed on-site coordination, produced a promotional video, facilitated introductions and delivered full social media support. Post-event, we sustained visibility through blogs, guest articles and email campaigns.

Results

  • Successfully introduced Metallic IT to U.S. audiences, establishing credibility in the healthcare and dental sectors
  • Drove engagement growth on LinkedIn and Instagram, expanding reach among dental professionals and healthcare decision-makers
  • Streamlined communications with prospects and partners through branded content and targeted outreach
  • Positioned Metallic IT as a thought leader in healthcare security with multi-channel campaigns and expert-driven content
  • Facilitated a strategic alliance with D.D.S. Overhead Management, securing preferred-provider status across an extensive dental network
  • Accelerated U.S. market entry and strengthened brand credibility as a trusted cybersecurity partner for clinical operations and patient data

“Thanks to ARTÉMIA , we are finalizing a partnership agreement with a practice management organization that will connect our services with hundreds of dentists across the country.”

METALLIC IT
CEO/COO