Blue Lake Packaging, a leader in recyclable plant-fiber alternatives to plastic packaging and household products, engaged ARTÉMIA to support its product launch and increase brand recognition.
We developed messaging guidelines, refined website copy, and built a content strategy that included SEO-optimized blogs, social media, and thought leadership. Our team also created a press kit, sales collateral, and product submissions for gift guides, while coordinating influencer campaigns and outreach to industry, regional, and national media. In parallel, we initiated partnership development with universities and colleges across California and the West Coast to build early traction in academic channels.
