The goal was to create a user-friendly informational tool for the bank’s relationship managers and other front office personnel.
Upon completion of a needs assessment, ARTÉMIA established a project team of designers, copywriters, project managers and strategic leads to support this initiative.
To that end, we evaluated existing materials utilized by Wells Fargo’s business groups, then generated new content that addressed the pre-qualification criteria and relevant information. Working in close cooperation with the bank’s client team, ARTÉMIA created an efficient, fun reference guide targeted to audiences in the field–in print and online.
The team developed a system incorporating color coding and tabulation to enhance readability and ease of use. With collection and analysis of data, multiple design directions as well as production and distribution, through ARTÉMIA’s strategic communications solutions, we were able to offer Wells Fargo an paralleled product.
The result was a refreshingly creative design that combined subtle humor with traditional Wells Fargo iconography.