How to Create a Unique Brand

It’s well known that building a brand and maintaining your brand’s image is a critical aspect for business success. While it takes a lot of time and effort to create a sparkling reputation for your company, it only takes seconds … read more

Virtual Reality Marketing Gets Real

If ever an endorsement of a major new tech trend was needed, it couldn’t have come much louder than Facebook’s 2014 $2 billion acquisition of virtual reality (VR) company Oculus VR. In a deal hammered out in just two short … read more

How Should Marketing and PR Work Together?

Marketing and public relations each have distinct and complementary roles to play within a company to achieve established goals. Traditionally, marketing is focused on driving sales and on implementing the different marketing and advertising campaigns while PR aims to build... read more
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