Over the past few years, technology has changed the role of the marketer significantly, blurring the lines between PR, customer service, sales and even product management. Creating a strategic communications plan that can be shared, and adhered to, a...
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Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” As 2014 comes to a close, it is time to think abo...
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Game on! Smartphone sales have shot up 85% compared to last year and global revenues for mobile gaming have risen accordingly: they're now projected to top $16 billion by 2016. To take advantage of this phenomenon, both corporate and independent d...
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