In today’s dense market of startups, many companies’ missions and brands are almost duplicates of one another and standing out can be difficult.This does not mean a company will distinguish themselves enough to find market success—they just hav...
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It is possible that startups, small business or even a large corporation find themselves at the crossroads between marketing and public relations. Today, businesses are already familiar with public relations and know the tools and benefits that come ...
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Initial funding for your startup can be minimal at best, so hiring a PR team may be temporarily out of reach. At the same time, generating buzz about your product or service is essential to grow your fan base and increase sales. Happily, the followin...
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It has been said “words have meaning but names have power.” When it comes to finding a name for your company, this is sage advice to keep in mind. A strong company or product name can be the aural equivalent of a firm handshake. It is the ultima...
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The quote “If you build it, they will come” from Kevin Costner’s character in Field of Dreams has been the mantra for many start up founders, until they realize the harsh reality of the business world. Terms such as market saturation, customer ...
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