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A BRIEF GUIDE TO BRANDING AND MESSAGING FOR BUSINESS DEVELOPMENT

Tuesday 30th of August 2016 | ARTEMIA, Feature on Home Page | 0 Comments

Customers are necessary to any business’ success, and whether you are a small or a large business, growing your customer base is a priority. Depending on your market, business development may take many forms. Branding and messaging, while flexible ...

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REBRANDING BLACK FRIDAY: AN ANALYSIS OF #OPTOUTSIDE

Monday 30th of November 2015 | ARTEMIA, Feature on Home Page | 0 Comments

Did you #OptOutside this past Black Friday? This was the hashtag created by outdoor goods retailer REI who (now famously) announced that they would close all their stores on Black Friday, give all their employees paid leave, and encourage them to ...

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GOOGLE, ALPHABET AND THE REBRANDING GAME

Friday 14th of August 2015 | ARTEMIA, Feature on Home Page | 0 Comments

You’ll no doubt have heard about Google’s recent announcement that it will move under a newly created parent company, Alphabet. Naturally, this has been much discussed in the media; from this piece in Wired magazine suggesting the chosen font sig...

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