In our last blog we discussed the difference between marketing and public relations, which truly boils down to marketing focusing on products and services while PR concentrates on relationships and attitudes. With both of these areas changing rapid...learn more
For anyone who has ever researched a purchase or service online, this experience will be a familiar one: that pair of boots or car rental service you were looking at will pop up as a highly targeted ad next time you’re online. It will follow you in...learn more
This week saw a major new development in Facebook’s advertising offerings with the launch of their “Local Awareness” ads. Using geo-targeting, these ads will allow small businesses to target consumers within a specific radius of the location of...learn more
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