Amazon and Whole Foods, CVS and Aetna, and now Nestle and Starbucks. 2018 has proven to be a big year for major mergers so far. Mergers are commonplace in the business world, but yet the introduction of one can be incredibly worrisome and sometimes e...
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Marketing is changing. This is especially true for the financial industry. Modern customers want to engage with brands on their own terms and by their chosen channels. According to Microsoft’s 2015 Global State of Multichannel Customer Service R...
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Should there be any doubt remaining as to the growing dominance of mobile, here’s a statistic for you: according to research collated by eMarketer, 2014 marked the year that time spent on mobile surpassed time spent on desktops or laptops for the f...
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This week, eMarketer released their annual Global Media Intelligence Report (available for free download here), a great resource for not only staying informed about key online media trends, but also for providing a benchmark to help shape your compan...
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With the ongoing proliferation of smartphones – there will be over 2 billion smartphone consumers by 2016 – mobile marketing has continued to evolve. As more and more people consume information on the go, it is essential for each company to have ...
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As technology continues to grow and evolve, influencing our personal and business lives in new and unexpected ways, event planning and management may seem as “real world”-oriented as it gets. However, even the in-person experience of coordinating...
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