At the WWD Beauty Summit this past June in NYC, the focus of the conference was change: how the beauty industry is changing, how technology is playing a huge part, and how companies are learning to adapt to the evolving market. In our experience w...
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For anyone who has ever researched a purchase or service online, this experience will be a familiar one: that pair of boots or car rental service you were looking at will pop up as a highly targeted ad next time you’re online. It will follow you in...
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Should there be any doubt remaining as to the growing dominance of mobile, here’s a statistic for you: according to research collated by eMarketer, 2014 marked the year that time spent on mobile surpassed time spent on desktops or laptops for the f...
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Has video become part of your advertising repertoire yet? If not, 2016 might be the year for that to change. You may have noticed an increase in video on social media platforms like Facebook and Twitter, and on websites in general, but according t...
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Location-based mobile advertising is poised to take off. People spend most of their days with a mobile device near at hand, making it an easy choice as the channel to reach them with your latest and greatest marketing offer. Recent examples of loc...
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This week saw a major new development in Facebook’s advertising offerings with the launch of their “Local Awareness” ads. Using geo-targeting, these ads will allow small businesses to target consumers within a specific radius of the location of...
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