The holidays are upon us. Around this time of year both your business and personal schedules are booked with last minute sales meetings and trips as well as holiday festivities. To help relieve some of that pressure and organize your interactions ...
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In today’s ever-changing world of new technologies and continuous innovation, it is safe to say the once fine-line between marketing and public relations has been somewhat blurred over time. Thanks to new forms of marketing that have emerged throug...
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Over the past few years, technology has changed the role of the marketer significantly, blurring the lines between PR, customer service, sales and even product management. Creating a strategic communications plan that can be shared, and adhered to, a...
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Did you #OptOutside this past Black Friday? This was the hashtag created by outdoor goods retailer REI who (now famously) announced that they would close all their stores on Black Friday, give all their employees paid leave, and encourage them to ...
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Live streaming isn’t a new concept. YouTube, for example, has been featuring live videos for a while now, and Twitch, a live video game streaming platform owned by Amazon, has been around since 2011. A study by Cisco underlines the fact that consum...
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Do you have an audience you are trying to reach that defies traditional segmentation? Looking for a low-key way to reach niche audiences that doesn't involve blanket mass media advertisements? Have you failed to meet target engagement goals for month...
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