With so many different kinds of content being produced and published on myriad channels and platforms on a daily basis, it can be tough to cut through the noise and be seen and heard by your intended market. That’s where social media audience targe...
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Location-based mobile advertising is poised to take off. People spend most of their days with a mobile device near at hand, making it an easy choice as the channel to reach them with your latest and greatest marketing offer. Recent examples of loc...
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This week saw a major new development in Facebook’s advertising offerings with the launch of their “Local Awareness” ads. Using geo-targeting, these ads will allow small businesses to target consumers within a specific radius of the location of...
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iBeacon technology in the retail space entered the mainstream market earlier this year with New York City stores advertising merchandise specials during the Super Bowl XLVIII weekend. The lightweight plastic device connects with the user’s smartpho...
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