Content marketing is one of the most successful tools a marketer can have in their back pocket. The term ‘content’ covers a multitude of elements such as blogs, emails, website copy, social media posts and more. In today’s customer service o...
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Purpose is Powerful. Having a purpose going into any marketing campaign is incredibly powerful. Check out what Jonathan Mildenhall said about purpose at this year’s PRSA 2018 International Conference. https://www.prnewsonline.com/cant-fool-gen-z-...
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Agile methodology in marketing. Although this methodology was originally created for software developers, it seems to have sparked the interest of many marketers. At the MarTech conference this week, agile methodology and it's uses in marketing wer...
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Weekly Round Up Content is King. Although content marketing can sometimes be seen as an afterthought, a recent survey by Clutch found that 82% of consumers admit to having purchased a product or service based off content they have consumed. ht...
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Aretha Franklin Quotes you can apply to Communications. This past week we have lost an amazing artist and soul. Aretha Franklin had words of wisdom and phrases to live by. Here are just some that you can apply to your life and your communications...
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Launching a startup is incredibly exciting. The period from the initial concept to the first product can be both exhilarating and full of challenges. According to a GEM Global Report, over 100 million businesses are launched every year. Of these,...
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